The workshop
Here we would gather all/any documentation you may have, brand guidelines, user personas, customer research, assets (where available) as well as discussing your long term goals and what results you'd like to achieve.
Our particular focus is on the day-to-day experience of using your website:
Our particular focus is on the day-to-day experience of using your website:
- Impact and brand application
- Existing Google Analytics review
- Engagement and the user journeys
- Sitemap structure
- SEO existing content and competitor review
- Content architecture and navigation – keep it intuitive
- Functionality for gain not gimmick
- Moving towards Calls To Action (CTAs)
- Website goals as stepping-stone to business growth
- Accessibility requirements
Scope & specification phase
The opportunity afforded by the workshop enables all stakeholders together for a discussTo ensure that we are all on the same page for the project from the start, onboarding is crucial. Key stakeholders, marketing and IT for any integration work, must be involved in the process.ion on all relevant topics.
The opportunity afforded by the workshop enables all stakeholders together for a discussTo ensure that we are all on the same page for the project from the start, onboarding is crucial. Key stakeholders, marketing and IT for any integration work, must be involved in the process.ion on all relevant topics.
